Hotelbeds signs exclusive partnership with Merlin Entertainments
LEGOLAND Hotels become part of Hotelbeds’ portfolio of more than 300,000 hotels and 16,000 experiences worldwide.
PALMA, SPAIN – Hotelbeds and Merlin Entertainments have signed an exclusive distribution agreement for its six LEGOLAND Hotels at LEGOLAND Resorts in the United States.
The two companies have had a long-standing successful theme parks and attractions partnership, but this new contract will be their only hotel offering. Encompassing LEGOLAND New York Hotel, LEGOLAND California Hotel, LEGOLAND California Castle Hotel, LEGOLAND Florida Hotel, LEGOLAND Florida Pirate Island Hotel, and LEGOLAND Florida Beach Retreat Resort, Hotelbeds will be the sole partner of B2B accommodation bookings globally.
Chris Leonard, Managing Director of Mobility and Experiences at Hotelbeds, said: “This partnership marks a new phase in our relationship with Merlin and is an endorsement of our joint success to date. Thanks to our extensive global footprint, we are able to now support LEGOLAND Hotels in attracting customers from around the world while also helping agents attract new customers seeking new holiday experiences.”
Reservations made by travel agents will include access to LEGOLAND Resort’s signature Halloween extravaganza “Brick-or-Treat” running on select nights until 29 October 2023.
Additional benefits of staying at LEGOLAND Hotels include:
Early access to LEGOLAND theme parks
Easy access to the LEGOLAND Water Park in California and Florida and Peppa Pig Theme Park in Florida
Complimentary breakfast
“Bringing families with children ages 2 – 12 together to create awesome family memories is what we excel at and we’re excited Hotelbeds is able to work with us to offer families across the globe the unique LEGOLAND experience,” said North America Director of Public Relations for Merlin Entertainments Julie Estrada.
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